When it comes to social media platforms, hashtags are widely used as tools to categorize posts, but did you know that they're also widely used on Pinterest? Hashtags have quickly gained popularity on the visual platform and play an important role in helping users find your pins (visual content) and seeing what is popular among the Pinterest community.
A hashtag is essentially a keyword phrase preceded by a "#" symbol. When included in a post, it links all social posts with the same keywords or phrases. This makes it easier for users to search for or follow conversations about topics that interest them.
On Pinterest, hashtags are almost essential when creating content—they help categorize your pins and makes them easier to find from search results. If you include hashtags in your pin descriptions or captions, your pins can show up in relevant searches and trending hashtags, increasing the likelihood of people discovering them. They also make it easier for fellow Pinners to find pins related to each other.
Using descriptive, relevant hashtags helps you engage with fellow users who might be interested in pinning similar topics or ideas. You'll get more organic reach this way instead of relying solely on people who already follow you on Pinterest.
Not only should be sure that your pins contain relevant keywords, but also be sure to not overuse tags and optimize them correctly wherever possible — otherwise they can overwhelm people looking at your pin. If someone searches the specific hashtag you used the more often that hashtag appears in other user's posts, the more meaningful it will be for Pinterest algorithms to index it correctly for searches.
See more about hashtag on pinterest
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